AI-powered customer replies that still feel human.
PASTEL turns negative Google review alerts into calm, professional response drafts so local businesses can respond quickly without sounding rushed.
Inbox
Review notification received.
Needs replyReview notification received.
Draft readySuggested response
Thank you for taking the time to share this. We are sorry the experience felt rushed and would like to make it right.
One quiet workflow from review to response.
PASTEL is intentionally simple. It organizes the review moment, drafts a safe response, and keeps approval with the business.
Reviews arrive
Forward Google review notifications into a private PASTEL workspace.
AI drafts replies
PASTEL identifies the review context and prepares a calm first draft.
You approve
Edit, approve, copy, or regenerate before anything goes public.
Customers feel heard
Customers see a composed response while your team keeps control.
Trust is built in the seconds after a bad review.
2 min
forwarding setup path
0
full inbox permissions
100%
human approval before posting
“The value is not more automation. It is having a professional first response ready when the review is stressful.”
“Forwarding-based setup keeps the workflow approachable for teams that do not want another complex integration.”
“The approval step matters. PASTEL helps the business sound human instead of rushed.”
Pricing that stays as calm as the product.
Start with the review response workflow first. Keep setup light, validate the value, and expand only when the business needs more.
Launch plan
For one business workspace getting started with review response operations.
Clear answers before setup.
The product is designed to feel safe for owners who are careful with customer communication and inbox access.
No. PASTEL is designed around forwarded review notification emails. Your team controls the forwarding rule and can disable it at any time.
Negative reviews are detected from forwarded Google review emails, stored in your workspace, and paired with an AI-assisted response draft.
No. The MVP keeps human approval in the loop. Owners can edit, regenerate, copy, approve, or mark a review as handled.
PASTEL is built for local businesses: restaurants, clinics, salons, gyms, hotels, and service teams that rely on reputation.